In other words, hurray Chelsea.

According to Sporting Intelligence, the Blues are fourth overall in global shirt sales over the past five seasons, rising above the likes of Arsenal, Liverpool and Bayern Munich (their vanquished opponents in the 2012 Champions League final).Shirt sales, however do indicate the strength of a global brand, and positive numbers for Chelsea will impact commercial deals. Strong numbers for the Premier League also imply better overseas television deals and a competitive advantage in Europe. In other words, hurray Chelsea.
 Here's the top ten clubs:

1. Manchester United: 1,400,000 shirts per season.
2. Real Madrid: 1,400,000.
3. Barcelona: 1,150,000.
4. Chelsea: 910,000.
5. Bayern Munich: 880,000.
6. Liverpool: 810,000.
7. Arsenal: 800,000.
8. Juventus: 480,000.
9. Inter Milan: 425,000.
10. AC Milan: 350,000.